Lately there has been some interesting debate about charities recruiting celebrities to support their issues and how much it genuinely benefits campaigns. Marina Hyde in the Guardian wrote this great piece that highlights the downside of chasing the celebrity supporter, and there is very little here I disagree with, but as Marina points out celebrities [...]

During the course of our work I regularly come into contact with other consultancies who claim to offer similar services to us, but I am constantly surprised at the different approaches that they offer. Some, I can genuinely say, are excellent and committed professionals (just like Principle!) who have a real grasp of their client’s [...]

For the last couple of weeks I have been working with some film-makers to design a campaign to accompany a feature film (drama, not documentary). The idea being that when the film gets a cinematic release next year, the campaign will be launched alongside it and cinema audiences will be motivated to add their support. [...]

I recently spoke at the first ever UK Feminista Summer School in London. UK Feminista is a feminist campaigning organisation which aims to act as a link between ordinary women who are interested in feminist campaigning and the many different excellent campaigns and organisations already out there.   I was asked to give a presentation [...]

Last month we were thrilled to win the prestigious Communiqué ‘Best Health Policy Campaign’ award for the work we do with the brilliant patient group, The Hepatitis C Trust.   The Hepatitis C Trust is an inspirational organisation that puts patients at the heart of everything they do (it is led and almost entirely staffed [...]