Beyond ‘egos and logos’: Building an effective campaign coalition after the Brexit vote

Principle Consulting Director Jane Cox wrote this blog ahead of last year’s NCVO Campaigning Conference. We will be there again this year. In these divided and divisive times, shouldn’t we be making more of an attempt to work together? Time to find some kindred spirits and coalesce? In the spirit of harmony and unity, here’s the Principle Consulting guide to …

Keeping it real: the importance of service user voice in campaigning

While working on a ‘Patient Perspectives’ report for The Hepatitis C Trust recently, I was caused to reflect yet again on the incredible insights and benefits to charity campaigning that only user involvement can bring. Whilst there can be challenges to overcome, involving users is not only essential to ensure campaigns are rooted in the needs of beneficiaries and to …