The key to winning a political argument and campaign is clearly presented, powerful research
and evidence. Principle’s wide policy experience can help you harness the strengths of your
organisation: be it your projects, research or status as an interest group (for example a patient
organisation or professional association).

We can help you consolidate the evidence available and develop robust policy positions, goals and
strategies to take your organisation forward.

We can help you to develop links between your ‘on the ground’ work and your policy positions.
Case studies and your clients’ stories can be as effective as statistics – we can build your evidence
base into an effective campaigning tool, drawing on our wealth of experience with charities and
NGOs to ensure this is done with sensitivity and remains true to the ethos of your organisation.
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