Meet the team
Principle is an award-winning not-for-profit dedicated to helping charities and socially-driven organisations achieve change and get their voices heard when it matters.
Founded in 2005, we have a proven track record of successful policy change campaigns for charities, bringing fresh thinking and an innovative perspective to all our projects.
Our approach is simple and effective: we integrate our support into your organisation, working closely with your team, usually working from your offices where this is suitable for you. All that matters to us is that we help your message stand out.
If you would like to stay up to date with what we are working on you can sign up to our quarterly email update by clicking here.
Since 2017 we have been operating as a Social Enterprise. This means any profits generated are reinvested in the organisation and fund our work experience programme which helps marginalised young people, and the pro-bono strategy and training sessions we offer to up to four small charities every year.
Principle Consulting (trading name) is the same company as Principle Affairs Ltd, company number 05467588 (full details on the Companies House website here.)
With fourteen years’ experience in politics, Jane has worked in Parliament and with a range of charities across many sectors, including health, international development, refugee and education.
Since joining Principle in 2007, Jane has developed a reputation as a first-class policy analyst and public affairs specialist, implementing successful public affairs strategies that achieve tangible change for charities including the Refugee Council, Jo’s Cervical Cancer Trust, and Pancreatic Cancer UK. Jane has also led effective coalition campaigns including Publish What You Pay and the Less Survivable Cancers Taskforce. Passionate about education, Jane is a governor of a local junior school.
Prior to joining Principle, Jane worked in Parliament as a Researcher and as the Welfare Officer for Sheffield University Student’s Union. Jane holds a degree in History from Sheffield University and Certificate in International Development from Birkbeck College.
To speak to Jane, email: firstname.lastname@example.org or call 020 7733 4977
Iona previously worked as a policy researcher at mental health charity Mind where she wrote reports, designed and analysed surveys, and provided recommendations to shape the charity’s campaigns.
Iona supports charities across the health sector and is integral to our work on hepatitis C at both The Hepatitis C Trust and London Joint Working Group on Substance Use and Hepatitis C.
She spent three months in Nepal on the DfID-funded International Citizen Service programme, adding to her many years’ volunteering experience and read Anglo-Saxon, Norse and Celtic at the University of Cambridge.
Noah previously worked on press and policy for a Labour Member of the European Parliament, undertaking policy research and supporting proactive and reactive press and broadcast appearances. He also interned with a public relations agency whose clients included international non-governmental organisations.
Whilst at Principle, Noah has worked with both health and education charities.
Noah holds a First Class Honours degree from the University of Cambridge in social sciences, specialising in Politics. Whilst at university he wrote extensively for student press and continues to write and be active in the Young Fabians.
Becky has over a decade of experience in policy, public affairs and campaigns and has delivered strategy, support and training to charity clients across a broad range of policy areas.
Becky’s clients have included The Nurture Group Network, Depaul UK, Missing People, Lumos, The Hepatitis C Trust, The Children’s Society, and the Refugee Council.
Becky’s work for The Hepatitis C Trust was awarded the Communiqué Award for “Excellence in Communications – policymakers” and shortlisted for the Third Sector Excellence Awards’ “Big Impact” Award.
Becky read History at St Catherine’s College, Oxford, and has a Masters in International Politics from SOAS.
To speak to Becky, email: email@example.com or call 020 7733 4977
Aidan specialises in supporting health, humanitarian and migrant rights charities including the Refugee Council, Alcohol Health Alliance UK and Pancreatic Cancer UK. His work with Let Us Learn (now We Belong) was part of our winning entry for the Better Society Awards Consultancy of the Year Award.
Alongside his other work, Aidan currently manages our work with The Hepatitis C Trust on a day-to-day basis.
Before joining Principle, Aidan worked in local politics in the Energy and Environment team of a public affairs consultancy, and in the project team of a not-for-profit organisation running school improvement programmes.
He holds a First Class Honours degree in Politics from the University of Leicester and a Masters in Parliamentary Politics from the University of Leeds, during which he worked in Caroline Lucas MP’s House of Commons office.
To speak to Aidan, email: firstname.lastname@example.org or call 020 7733 4977