About Principle

Meet the team

Principle is an award-winning not-for-profit dedicated to helping charities and socially-driven organisations achieve change and get their voices heard when it matters.

Founded in 2005, we have a proven track record of successful policy change campaigns for charities, bringing fresh thinking and an innovative perspective to all our projects.

Our approach is simple and effective: we integrate our support into your organisation, working closely with your team, usually working from your offices where this is suitable for you. All that matters to us is that we help your message stand out.

If you would like to stay up to date with what we are working on you can sign up to our quarterly email update by clicking here.

Since 2017 we have been operating as a Social Enterprise. This means any profits generated are reinvested in the organisation and fund our work experience programme which helps marginalised young people, and the pro-bono strategy and training sessions we offer to up to four small charities every year.

Principle Consulting (trading name) is the same company as Principle Affairs Ltd, company number 05467588 (full details on the Companies House website here.)

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Jane Cox

Director

With fourteen years’ experience in politics, Jane has worked in Parliament and with a range of charities across many sectors, including health, international development, refugee and education.

Since joining Principle in 2007, Jane has developed a reputation as a first-class policy analyst and public affairs specialist, implementing successful public affairs strategies that achieve tangible change for charities including the Refugee Council, Jo’s Cervical Cancer Trust, and Pancreatic Cancer UK. Jane has also led effective coalition campaigns including Publish What You Pay and the Less Survivable Cancers Taskforce. Passionate about education, Jane is a governor of a local junior school.

Prior to joining Principle, Jane worked in Parliament as a Researcher and as the Welfare Officer for Sheffield University Student’s Union. Jane holds a degree in History from Sheffield University and Certificate in International Development from Birkbeck College.

To speak to Jane, email: jane@principleconsulting.org.uk or call 020 7733 4977

Iona Casley

Consultant

Iona previously worked as a policy researcher at mental health charity Mind where she wrote reports, designed and analysed surveys, and provided recommendations to shape the charity’s campaigns.

Iona supports charities across the health sector and is integral to our work on hepatitis C at both The Hepatitis C Trust and London Joint Working Group on Substance Use and Hepatitis C.

She spent three months in Nepal on the DfID-funded International Citizen Service programme, adding to her many years’ volunteering experience and read Anglo-Saxon, Norse and Celtic at the University of Cambridge.

Noah Froud

Consultant

Noah previously worked on press and policy for a Labour Member of the European Parliament, undertaking policy research and supporting proactive and reactive press and broadcast appearances. He also interned with a public relations agency whose clients included international non-governmental organisations.

Whilst at Principle, Noah has worked with both health and education charities.

Noah holds a First Class Honours degree from the University of Cambridge in social sciences, specialising in Politics. Whilst at university he wrote extensively for student press and continues to write and be active in the Young Fabians.

Becky Hug

Director

Becky has over a decade of experience in policy, public affairs and campaigns and has delivered strategy, support and training to charity clients across a broad range of policy areas.

Becky’s clients have included The Nurture Group Network, Depaul UK, Missing People, Lumos, The Hepatitis C Trust, The Children’s Society, and the Refugee Council.

Becky’s work for The Hepatitis C Trust was awarded the Communiqué Award for “Excellence in Communications – policymakers” and shortlisted for the Third Sector Excellence Awards’ “Big Impact” Award.

Becky read History at St Catherine’s College, Oxford, and has a Masters in International Politics from SOAS.

To speak to Becky, email: becky@principleconsulting.org.uk or call 020 7733 4977

Aidan Rylatt

Account Manager

Aidan specialises in supporting health, humanitarian and migrant rights charities including the Refugee Council, Alcohol Health Alliance UK and Pancreatic Cancer UK. His work with Let Us Learn (now We Belong) was part of our winning entry for the Better Society Awards Consultancy of the Year Award.

Alongside his other work, Aidan currently manages our work with The Hepatitis C Trust on a day-to-day basis.

Before joining Principle, Aidan worked in local politics in the Energy and Environment team of a public affairs consultancy, and in the project team of a not-for-profit organisation running school improvement programmes.

He holds a First Class Honours degree in Politics from the University of Leicester and a Masters in Parliamentary Politics from the University of Leeds, during which he worked in Caroline Lucas MP’s House of Commons office.

To speak to Aidan, email: aidan@principleconsulting.org.uk or call 020 7733 4977

Jane Cox

Director

More about Jane

Jane's background

Jane joined Principle Consulting in 2007 and quickly developed a reputation as a first class policy analyst and public affairs specialist.

Over these years, Jane has developed and implemented impactful public affairs strategies and co-ordinated campaigns for a variety of charities including the Open Society Foundations, Refugee Council, Publish What You Pay, Drinkaware, Amar International Foundation and Citizens for Sanctuary.



Prior to joining Principle Consulting, Jane worked in Parliament as researcher to the Rt Hon Sir Andrew Stunell MP and as Welfare Officer for Sheffield University Student’s Union. Jane holds a degree in History from Sheffield University and Certificate in International Development from Birkbeck College.


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Becky Hug

Director

More about Becky

Becky's background



Becky has over a decade of experience in policy, public affairs and campaigns and has delivered strategy, support and training to charity clients across a broad range of policy areas.

Becky's clients have included The Nurture Group Network, Depaul UK, Missing People, Lumos, The Hepatitis C Trust, The Children’s Society, and the Refugee Council.

Becky's work for The Hepatitis C Trust was awarded the Communiqué Award for “Excellence in Communications – policymakers” and shortlisted for the Third Sector Excellence Awards’ “Big Impact” Award.

Becky read History at St Catherine’s College, Oxford, and has a Masters in International Politics from SOAS.

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Noah Froud

Consultant

More about Noah

Noah's background



Before joining Principle, Noah worked on press and policy for a Labour Member of the European Parliament.


He also interned with a public relations firm with private sector and third sector clients.


He has a First Class Honours degree from the University of Cambridge in social sciences, specialising in Politics.



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Iona Casley

Consultant

More about Iona

Iona's background



After completing a degree in ancient history and languages at the University of Cambridge, Iona joined the Charityworks graduate scheme where she worked in policy and campaigns at Mind. As a policy researcher, she wrote reports, designed and analysed surveys, and provided recommendations to shape the charity’s campaigns.


Iona has since spent three months in Nepal on the DfID-funded International Citizen Service programme, adding to her many years' volunteering experience.



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Aidan Rylatt

Account Manager

More about Aidan

Aidan's background



Aidan joined Principle Consulting as a Junior Consultant in October 2016. He holds a First Class Honours degree in Politics from the University of Leicester and a Masters in Parliamentary Politics from the University of Leeds. As part of his MA, Aidan worked in Caroline Lucas MP’s House of Commons office.


Before joining Principle, Aidan worked in local politics, in the Energy and Environment team of a public affairs consultancy, and in the project team of a not-for-profit organisation running school improvement programmes.


Back

Jane Cox

Director

More about Jane

Jane's background

Jane joined Principle Consulting in 2007 and quickly developed a reputation as a first class policy analyst and public affairs specialist.

Over these years, Jane has developed and implemented impactful public affairs strategies and co-ordinated campaigns for a variety of charities including the Open Society Foundations, Refugee Council, Publish What You Pay, Drinkaware, Amar International Foundation and Citizens for Sanctuary.



Prior to joining Principle Consulting, Jane worked in Parliament as researcher to the Rt Hon Sir Andrew Stunell MP and as Welfare Officer for Sheffield University Student’s Union. Jane holds a degree in History from Sheffield University and Certificate in International Development from Birkbeck College.


Back

Becky Hug

Director

More about Becky

Becky's background



Becky has over a decade of experience in policy, public affairs and campaigns and has delivered strategy, support and training to charity clients across a broad range of policy areas.

Becky's clients have included The Nurture Group Network, Depaul UK, Missing People, Lumos, The Hepatitis C Trust, The Children’s Society, and the Refugee Council.

Becky's work for The Hepatitis C Trust was awarded the Communiqué Award for “Excellence in Communications – policymakers” and shortlisted for the Third Sector Excellence Awards’ “Big Impact” Award.

Becky read History at St Catherine’s College, Oxford, and has a Masters in International Politics from SOAS.

Back

Noah Froud

Consultant

More about Noah

Noah's background



Before joining Principle, Noah worked on press and policy for a Labour Member of the European Parliament.


He also interned with a public relations firm with private sector and third sector clients.


He has a First Class Honours degree from the University of Cambridge in social sciences, specialising in Politics.



Back

Iona Casley

Consultant

More about Iona

Iona's background



After completing a degree in ancient history and languages at the University of Cambridge, Iona joined the Charityworks graduate scheme where she worked in policy and campaigns at Mind. As a policy researcher, she wrote reports, designed and analysed surveys, and provided recommendations to shape the charity’s campaigns.


Iona has since spent three months in Nepal on the DfID-funded International Citizen Service programme, adding to her many years' volunteering experience.



Back

Aidan Rylatt

Account Manager

More about Aidan

Aidan's background



Aidan joined Principle Consulting as a Junior Consultant in October 2016. He holds a First Class Honours degree in Politics from the University of Leicester and a Masters in Parliamentary Politics from the University of Leeds. As part of his MA, Aidan worked in Caroline Lucas MP’s House of Commons office.


Before joining Principle, Aidan worked in local politics, in the Energy and Environment team of a public affairs consultancy, and in the project team of a not-for-profit organisation running school improvement programmes.


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“Principle immediately understood what we needed, and not only hit the ground running, but felt like a member of the team from the first day.”

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Policy Director, The Children’s Society