The Hepatitis C Trust

Policy development

During our ten-year working relationship with The Hepatitis C Trust our work has covered a range of different areas, from conducting in-depth research to assisting the Trust in providing secretariat support to the All-Party Parliamentary Group on Liver Health (formerly the APPG on Hepatology).


Our approach

We act as the in-house policy and public affairs team at The Hepatitis C Trust and work across the healthcare systems of the UK, providing a strong voice advocating for hepatitis C patients. Our work includes conducting in-depth health policy research and analysis and implementing impactful campaigns to improve hepatitis C diagnosis rates, access to treatment and care.


In England our policy successes include securing a commitment from the Public Health Minister to a national improvement framework for hepatitis C, currently in development, to drive forward improvements in diagnosis rates and access to curative treatments. We have also successfully convinced NHS England, Public Health England and the National Offender Management Service to commit to offering blood-borne virus tests to all people in prison on an opt-out basis in order to dramatically improve diagnosis rates, a policy which is currently being rolled out across the prison estate.

In Scotland we have inspired the Health Minister to commit to eliminating hepatitis C as a significant public health issue by 2030, making Scotland the first country in the world commit to this critical goal. In Wales we have been involved with the development of the Blood Borne Viral Action Plan for Wales (2010-15) and new Liver Disease Delivery Plan (2015-20).

“We see Principle as our first rate in-house public affairs and communications department rather than as outside consultants.”

Charles Gore, Chief Executive of The Hepatitis C Trust
“This campaign achieved a clear goal of getting hepatitis C testing into the prison population. The judges were particularly impressed with the determination to tackle an area of high stigma, but low policymaker priority, and by the partnerships formed with the new NHS structures and the prison authorities.”

IMG_8155Judging panel, PMEA awards 2014 (Winners, Excellence in Communications - Policymakers)