What we do


We help charities, NGOs and other non-profit organisations to cut through the noise and make a bigger impact with their campaigns.

Our skillsets and experience include the strategic, providing advice and support on:

  • Organisational strategy development
  • Policy and public affairs strategy development
  • Identifying challenges to and opportunities for service expansion
  • Outcomes metrics for policy, public affairs and campaigns

And the operational:

  • Operational and tactical support with delivering influencing strategies and campaigns
  • Researching and writing policy reports
  • Supporting APPG secretariats with parliamentary inquiries, from start to finish

Across our team we work with charities at all levels from advising CEOs and senior leadership, supporting teams with delivery, and in many cases providing that delivery ourselves. This can include working from your offices if this is suitable for you. Please talk to us about the best skills mix that would help you achieve your charity’s goals.

Read our case studies on different ways we have helped charities:

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Public Affairs Strategy


We guide clients through the complexities of the parliamentary system, help develop strategies for contributing to the policy process, and connect clients with decision-makers.

View case study


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Policy Development


Advising senior leadership across a variety of policy areas, we help consolidate available evidence and turn research and data into effective campaigning tools.

View case study

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Campaign Management


We plan integrated campaigns covering media, public affairs and supporter engagement. We bring fresh thinking focused on clear outcomes with defined objectives.

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Research & Reports


We plan and lead research projects, (including interviews, analysis and report writing), and then develop effective and realistic policy suggestions.

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Training


Tailored training programmes covering policy development parliamentary procedures, public affairs strategies and wider campaign management.

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Giving back


We also offer pro-bono strategy and training sessions to up to 4 small charities every year. If you are a small charity starting to think about policy and public affairs work on a national or local level please do get in touch. It’s completely free and there’s no obligation whatsoever to work with us afterwards.


“I would not hesitate to recommend Principle Consulting to another charity looking for advice and input on policy and campaigning work.”

IMG_8155Director of Research and Development, Missing People