Making your voice heard in an election year 

An early (and rather gloomy) start on the train to London gave me a bit of time to reflect on this week’s news and the rapidly moving policy agenda. On my mind particularly this week is the implementation of the Safety of Rwanda Act, and the raft of announcements around plans to reform the welfare system. This fast-moving policy landscape is sparking much discussion in the charity sector – particularly in the light of common concerns around how charities can effectively campaign, and sometimes whether they are allowed to campaign at all in the run-up to an election.  

It’s true that in an election year – which we are now well and truly in – there are special rules that govern campaigning by anyone who isn’t a political party (non-party campaigners code). However, this doesn’t mean that you cannot campaign and get your community’s voices heard on key issues. In fact, it is crucial that you continue to do so – the expertise and insight of the sector is vital in shaping current and future policies that impact lives of people we work with and for. 

So, what do charities need to think about as they undertake public affairs and campaigning activity this year? The main thing to consider, when thinking about your PA and campaigns activity, is whether what you do can be perceived as either explicitly, or implicitly, suggesting that your supporters should vote for a specific political party or candidate. This relates to anything that you do publicly – be that social media posts, website content, or something you say in a public event.

Engaging in public debate about specific policies – making your voice heard on decisions that will impact the lives of your beneficiaries and communities – in most cases does not fall under this category. Politicians of all parties continue to contribute to a lively policy debate – so it is important the third sector does too. 

Practically, there are lots of resources available to provide you with confidence regarding what is and isn’t allowed within the rules – a good starting point is this NCVO page. Lots of our clients have also found it helpful to develop a short policy document based on the rules which they have shared within their organisation. If you are still uncertain, the Electoral Commission is also very approachable and will answer specific questions you have.

Be informed, but don’t stop speaking up on the issues that matter!

Published: 1 May 2024