Fresh thinking for charities:
Policy, public affairs, and campaigns.
Principle is an award-winning not for profit consultancy working for charities and NGOs.
We help charities to achieve lasting change.

Who we are
We’re an innovative, award-winning social enterprise founded with one aim in
mind: to help charities to get their voices heard when it matters.

What we do
From strategy and campaign management, to research and training, our services make a real difference to our clients.

Who we work with
We’re proud to count some remarkable charities among our client list – read more about them here.
Persuasive. Passionate. Principled.
“Principle clearly outcampaigned and outinfluenced our opposition.”
Campaigns Director, Global Witness