Established in 2005, Principle is a small but passionate company of dedicated professionals. We were founded with one aim in mind: to help charities and socially-driven organisations get their voices heard when it matters.
We bring fresh thinking and an innovative perspective to all our projects and have a proven track-record in providing successful campaigns for some of the UK’s most forward thinking charities.
Our approach is simple and effective: we integrate our support into your organisation, working closely with your team, working from your offices whenever required. All that matters to us is that we help your message stand out.
Since 2017 we have been operating as a Social Enterprise. This means all our profits are reinvested in the business and help fund our mentoring and training programme which helps marginalised young people gain work experience.
In addition to this we also provide pro-bono strategy and training sessions to up to 4 small charities every year.
Meet the team
With fourteen years’ experience in politics, Jane has worked in parliament and with a rage of charities across many sectors, including health, international development, refugee and education.
Since joining Principle in 2007, Jane has developed a reputation as a first-class policy analyst and public affairs specialist, implementing impactful public affairs strategies and co-ordinated campaigns for charities including the Refugee Council, Jo’s Cervical Cancer Trust, Publish What You Pay, the Open Society Foundations, the Nurture Group Network and Drinkaware.
Prior to joining Principle, Jane worked in Parliament as a Researcher and as the Welfare Officer for Sheffield University Student’s Union. Jane holds a degree in History from Sheffield University and Certificate in International Development from Birkbeck College.
Becky delivers strategy, support and training in policy, public affairs and campaigns. Her work for The Hepatitis C Trust has won the 2014 Communiqué Award for “Excellence in Communications – policymakers” and was shortlisted for the 2014 Third Sector Excellence Awards’ “Big Impact” Award.
Becky joined Principle in 2010 from Parliament, where she worked as Researcher to the Chair of the All-Party Parliamentary Groups for children who run away or go missing and for Looked After Children and Care Leavers. Becky’s current and previous clients include: The Nurture Group Network, Depaul UK, Missing People, Lumos, The Hepatitis C Trust, The Children’s Society, and the Refugee Council.
Becky read History at St Catherine’s College, Oxford, and has a Masters in International Politics from SOAS.
Aidan joined Principle Consulting as a Junior Consultant in October 2016.
He holds a First Class Honours degree in Politics from the University of Leicester and a Masters in Parliamentary Politics from the University of Leeds.
As part of his MA, Aidan worked in Caroline Lucas MP’s House of Commons office.
Before joining Principle, Aidan worked in local politics, in the Energy and Environment team of a public affairs consultancy, and in the project team of a not-for-profit organisation running school improvement programmes.