Established in 2005, Principle is a small but passionate company of dedicated professionals. We were founded with one aim in mind: to help charities and socially-driven organisations get their voices heard when it matters.
We bring fresh thinking and an innovative perspective to all our projects and have a proven track-record in providing successful campaigns for some of the UK’s most forward thinking charities.
Our approach is simple and effective: we integrate our support into your organisation, working closely with your team, working from your offices whenever required. All that matters to us is that we help your message stand out.
Since 2017 we have been operating as a Social Enterprise. This means all our profits are reinvested in the business and help fund our mentoring and training programme which helps marginalised young people gain work experience.
In addition to this we also provide pro-bono strategy and training sessions to up to 4 small charities every year.
Meet the team
With fourteen years’ experience in politics, Jane has worked in parliament and with a rage of charities across many sectors, including health, international development, refugee and education.
Since joining Principle in 2007, Jane has developed a reputation as a first-class policy analyst and public affairs specialist, implementing impactful public affairs strategies and co-ordinated campaigns for charities including the Refugee Council, Jo’s Cervical Cancer Trust, Publish What You Pay, the Open Society Foundations, the Nurture Group Network and Drinkaware.
Prior to joining Principle, Jane worked in Parliament as a Researcher and as the Welfare Officer for Sheffield University Student’s Union. Jane holds a degree in History from Sheffield University and Certificate in International Development from Birkbeck College.
Prior to joining Principle, Urte worked in the policy team at The Sutton Trust, a leading national charity dedicated to improving social mobility through education.
Previously, Urte worked for Ian Murray MP in Scotland and was the elected Vice President Services at Edinburgh University Students’ Association.
She has also worked for the National Union of Students Scotland and held several internships in the United States Senate. She holds a degree in International Relations from the University of Edinburgh.
Becky has over a decade of experience in policy, public affairs and campaigns and has delivered strategy, support and training to charity clients across a broad range of policy areas.
Becky’s clients have included The Nurture Group Network, Depaul UK, Missing People, Lumos, The Hepatitis C Trust, The Children’s Society, and the Refugee Council.
She was awarded the Communiqué Award for “Excellence in Communications – policymakers” and shortlisted for the Third Sector Excellence Awards’ “Big Impact” Award for her work with The Hepatitis C Trust.
Becky read History at St Catherine’s College, Oxford, and has a Masters in International Politics from SOAS.
Aidan joined Principle Consulting as a Junior Consultant in October 2016.
He holds a First Class Honours degree in Politics from the University of Leicester and a Masters in Parliamentary Politics from the University of Leeds.
As part of his MA, Aidan worked in Caroline Lucas MP’s House of Commons office.
Before joining Principle, Aidan worked in local politics, in the Energy and Environment team of a public affairs consultancy, and in the project team of a not-for-profit organisation running school improvement programmes.