Olivia Williams

Olivia joins Principle with a diverse background of skills and experience in marketing and campaigns.

Olivia is passionate about using all kinds of marketing techniques to bring integrated campaigns to life.

She has worked on some of the UK’s largest mass mobilisation campaigns, including The Big Help Out (The UK’s largest volunteering campaign set up as an official part of the King’s coronation), Thank You Day, Let’s Dance, and the RSPCA’s Walk to Remember, amongst others. Mobilising millions of people into action!

Olivia believes in an audience-first approach and loves nothing more than to work with organisations to find the best approach to reach their audience. By guiding through messaging, creatives, and engagement methods that will move potential supporters.

Olivia can support all types of audiences with her added experience leading and supporting coalition groups. She can help mobilise your toughest stakeholders to realise the campaign vision.