Case Studies:

Developing an integrated influencing campaign for the Children’s Charities Coalition

Childrens' rights
Education
Poverty

June 2023 - March 2024

Developing an integrated influencing campaign for the Children's Charities Coalition

Working with the Children’s Charities Coalition, made up of Action for Children, Barnardo’s, National Children’s Bureau, NSPCC and The Children’s Society, Principle developed and delivered an integrated policy, public affairs and public mobilisation campaign focused on ensuring children and young people are at the heart of the plans of the next Government.

IMPACT

Together we achieved the following:

Created and integrated policy, public affairs and creative digital campaign to present the unified voice of the largest children’s charities in the UK on what they want the next Government of the UK to deliver for babies, children and young people
Devised campaign concept, and branding
Facilitated policy position development and agreement between the charities and summarised these in a report, ‘Children at the Table’ launched to political audiences on politics.co.uk
Launched a public petition gaining over 10,000 signatures in the first 72 hours of launching and now reaching over 20,000
Directed and led on the hero video for the launch and accompanying campaign microsite
Supported a parliamentary event to enable young people to share their ideas and issues directly with MPs and Peers

TOOLS USED

Campaign concept ideation and messaging (including microsite & hero video)
Organic social media launch planning & graphic design
Coalition management including planning high level meetings and cross-functional subgroups bringing together the five charities.
Public affairs strategy and insight
Public affairs delivery support: including internal coordination, stakeholder mapping, drafting internal and external briefings for senior stakeholder meetings, drafting letters and PQs
Workshop facilitation, policy development and drafting a policy report
Copywriting
Supporter Journey mapping

“The Children’s Charities Coalition have received excellent support from Principle. The Principle team are warm, approachable, and energetic. They have worked effectively to support our five organisations, devise an integrated campaign concept, plan and brand and co-ordinate campaign delivery. Principle provided strategic public affairs insight and campaigns advice, including ensuring our campaign objectives reached senior decision makers and the wider public. They’ve been brilliant on the creative side, supporting us to develop a highly engaging campaign video and microsite. They’ve also really understood the importance of keeping diverse children and young people’s voices at the heart of our campaign. Principle are skilled at navigating the challenges of coalition working, proving themselves to be highly organised, flexible and professional at all times.”
Children’s Charities Coalition

Baroness Floella Benjamin attends Parliamentary event launch for Children at the Table.

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Principle have quickly become an essential part of our team once more, improving our engagement with MPs and other stakeholders, and raising our profile amongst policy makers. We find their perspectives and insight from across the charity sector a fantastic resource, whilst their ability to adapt to our organisation’s ways of working, their can-do attitude, and clear dedication to our cause are all greatly appreciated.
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