The Children’s Charities Coalition

“The Children’s Charities Coalition have received excellent support from Principle. The Principle team are warm, approachable, and energetic. They have worked effectively to support our five organisations, devise an integrated campaign concept, plan and brand and co-ordinate campaign delivery. Principle provided strategic public affairs insight and campaigns advice, including ensuring our campaign objectives reached senior decision makers and the wider public. They’ve been brilliant on the creative side, supporting us to develop a highly engaging campaign video and microsite. They’ve also really understood the importance of keeping diverse children and young people’s voices at the heart of our campaign. Principle are skilled at navigating the challenges of coalition working, proving themselves to be highly organised, flexible and professional at all times.” 

The Children’s Charities Coalition (Action for Children, Barnardo’s, National Children’s Bureau, NSPCC and The Children’s Society), 2024