Becky Hug

Joint Chief Executive

Becky leads projects to achieve policy change and impactful service expansion for charities.

Becky develops policy solutions and public affairs strategies across sectors including health, education, children’s rights, homelessness and volunteering. She advises senior leaders on strategic positioning, reputation management and service expansion, supporting organisational development and design to ensure charities are set up to achieve their strategic goals.

Becky’s career highlights include, for The Hepatitis C Trust leading the successful campaign to change government policy and increase testing for hepatitis C, hepatitis B and HIV in English prisons, and at St John Ambulance, coordinating their successful ask to government for £6.8m to continue their life saving work during the pandemic.

Becky’s clients at Principle have also included: Teenage Cancer Trust, nurtureuk, Volunteering Matters, Missing People, Depaul UK, the Refugee Council, The Children’s Charities Coalition and The Children’s Society.

Before joining Principle Becky worked in Parliament between 2007 and 2010 for a campaigning backbench Labour MP, Chair of two children’s rights All-Party Parliamentary Groups.

Becky Hug's selected case study

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Influencing with principle.

Principle Consulting (trading name) is the same company as Principle Affairs Ltd, company number 05467588 (full details available on Companies House).

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