Case Studies:

St John Ambulance

Health

March 2020 - Current

After coming on board to give initial crisis support at the start of the coronavirus pandemic, we continue to provide strategic advice to the Chief of Staff and surge support to policy and public affairs delivery.

IMPACT

Across 3 weeks Principle co-ordinated St John Ambulance’s successful ask to Government for funds to continue their life-saving work during the pandemic.
Principle headed up a successful public affairs strategy to make the political case for an ambulance auxiliary to the NHS – the NHS ambulance auxiliary was launched August 2022.

“Over the last 18 months, the team at Principle Consulting has been an invaluable and integral part of the wider St John communications function. Their commitment to deeply embedding with charity clients like ourselves to immerse themselves in our mission and key stakeholder relationships means that they maximise their impact.

Their social enterprise model delivers exceptional value for money because it comes with high quality advice. Principle have helped us develop new relationships across all levels of government from a near standing start, expertly enabling our strategy for securing support from the government to allow us to keep continue operating our volunteer-led healthcare support at the levels demanded during the first wave of Covid. They now continue to build on these foundations with the type of critical challenge and support that only the best policy strategists provide. I consider the call to bring Becky and her team on board in March last year as one of my very best decisions as a leader.”
James Radford, Director of Strategy & Communications, St John Ambulance, July 2021

Photo credit: St John Ambulance

parliamentary-event-st-john-ambulance-volunteers-and-staff - St Johns

Children at the Table: Developing an integrated influencing campaign for the Children’s Charities Coalition

Childrens' rights
Education
Poverty

Principle consulting client The Hepatitis C Trust at the Welsh Assembly

nurtureuk

Childrens' rights
Education

All case studies

It has been an absolute pleasure working with Principle. Our Consultant hit the ground running and was an integral part of the team.
John James, Chief Executive

Principle provided strategic public affairs insight and campaigns advice, including ensuring our campaign objectives reached senior decision makers and the wider public. They've been brilliant on the creative side, supporting us to develop a highly engaging campaign video and microsite.
Children's Charities Coalition

I consider the call to bring Principle on board in March last year as one of my very best decisions as a leader.
James Radford, Director of Strategy & Communications, St John Ambulance, July 2021

As a result of receiving ongoing support from Principle, we've had huge successes in our advocacy work. In the past year our parliamentary profile has increased a vast amount, Principle helped us to secure a meeting with the immigration minister as well as put our agenda in front of the Home Affairs Select Committee.
We Belong

Principle Consulting have bought extensive research and public affairs expertise to the Patient Information Forum’s work on integrating the provision of health information into the delivery of care. From day one, the consultants have felt like members of our team, getting up to speed with the topic area quickly, and driving the project forwards. We really appreciate their committed, proactive and flexible approach.
Joint Head of Operations, Patient Information Forum

Achieving cut through during the pandemic has been challenging, but thanks to the expertise and support of Principle Consulting, the work we did to highlight the impact of COVID-19 on our community gave us the platform we needed to raise the profile of rare autoimmune conditions with key decision makers and the opportunity to help shape solutions.
CO-CHAIR, RARE AUTOIMMUNE RHEUMATIC DISEASE ALLIANCE (RAIRDA)

Principle have quickly become an essential part of our team once more, improving our engagement with MPs and other stakeholders, and raising our profile amongst policy makers. We find their perspectives and insight from across the charity sector a fantastic resource, whilst their ability to adapt to our organisation’s ways of working, their can-do attitude, and clear dedication to our cause are all greatly appreciated.
Laura Lehman, Head of Marketing and communications

Principle Consulting have made a real impact with our work to see improvements in migraine care
Rob Music, chief executive of The Migraine Trust

Principle Consulting made sure that our voice was heard when it mattered most. As an organisation whose people and services felt the worst ravages of the pandemic, we needed a consultancy we could trust to help us lobby behind the scenes and raise our voices in public – and Principle have done just that.
Emily Bird, Head of Communications, MHA

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Principle Consulting (trading name) is the same company as Principle Affairs Ltd, company number 05467588 (full details available on Companies House).