Othnielle Blake

Othnielle recently joined Principle from Warwick University, where she worked as Strategic Campaigns Manager.

Previously, Othnielle worked as a Campaign Manager for the UK’s largest charitable care provider, MHA, where she led social care reform campaigns during the heights of the pandemic, formed key sector relationships and networks, stakeholder engagement, awareness building, and influencing campaigns. Othnielle is also a Trustee on the Board for Revolving Doors Agency. 

Othnielle joined Principle intending to implement her passion and expertise in digital-first campaigning for our clients on their journey. With a background and degree in marketing communications and advertising, Othnielle has developed a passion and reputation for authentic storytelling, compelling user journeys, and moving supporters to action.

Since joining us, Othnielle has spearheaded creative campaigns for our charity clients, enhancing their digital presence, increasing brand awareness, and most importantly to her, including the voice and participation of those from minority backgrounds. 

• Digital campaigning
• Narrative development
• Supporter engagement & mobilisation
• Coalition management
• Digital organising
• Content development
• Creative storytelling