Fresh thinking for charities:
Policy, public affairs, and campaigns.
Principle is an award-winning consultancy working for charities and NGOs.
We help our clients to achieve lasting change.
Who we are
We’re a small but passionate agency founded with one aim in mind: to help charities to get their voices heard when it matters.
What we do
From strategy and campaign management, to research and training, our services make a real difference to our clients.
Who we work with
We’re proud to count some remarkable charities among our client list – read more about them here.
Persuasive. Passionate. Principled.
“Principle clearly outcampaigned and outinfluenced our opposition.”
Campaigns Director, Global Witness
