Fresh thinking for charities:
Policy, public affairs, and campaigns.

Principle is an award-winning consultancy working for charities and NGOs.
We help our clients to achieve lasting change.

How we help

Who we are

We’re a small but passionate agency founded with one aim in mind: to help charities to get their voices heard when it matters.

About us


What we do

From strategy and campaign management, to research and training, our services make a real difference to our clients.

Our services


Who we work with

We’re proud to count some remarkable charities among our client list – read more about them here.

Our clients

Persuasive. Passionate. Principled.
“Principle clearly outcampaigned and outinfluenced our opposition.”

IMG_8155Campaigns Director, Global Witness

Who we work with.
More client stories

Let's talk

We'd love to hear from you.

Get in touch