Case Studies:


  • Childrens' rights
  • Education

September 2022 – September 2023

We work with education charity nurtureuk, who are dedicated to improving the social, emotional, mental health and wellbeing of children and young people in the UK, providing them with strategic and practical public affairs support to help raise awareness of the benefits of nurturing approaches in schools.


  • Facilitated visits to showcase nurture provision to key cross-party political stakeholders, and developed cross-party champions for nurture.
  • Supported nurtureuk to build key organisational relationships with relevant Whitehall officials and non-departmental bodies. 
  • Developed nurtureuk’s evidence base to support its policy calls, including providing research support to evaluate the impact of a three-year nurture programme working with 300 mainstream schools across Kent and crafting position papers to clearly set out nurtureuk’s vision and aims on relevant policy issues, creating the necessary foundations for ongoing policy influencing work.


  • Briefings, letters to MPs, including arranging visits
  • Monitoring and horizon scanning
  • Party Conference Support
  • Position Papers
  • (SEND AND AP) Public Affairs
  • Stakeholder Mapping
  • Interviews and case studies
  • Research and report writing
  • Position Papers

Principle have quickly become an essential part of our team once more, improving our engagement with MPs and other stakeholders, and raising our profile amongst policy makers. We find their perspectives and insight from across the charity sector a fantastic resource, whilst their ability to adapt to our organisation’s ways of working, their can-do attitude, and clear dedication to our cause are all greatly appreciated.

Laura Lehman, Head of Marketing and Communications

nurtureuk are an organisation dedicated to improving the social, emotional, mental health and wellbeing of children and young people (CYP). 

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Influencing with principle.

Principle Consulting (trading name) is the same company as Principle Affairs Ltd, company number 05467588 (full details available on Companies House).

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