Winners: Consultancy Campaign of the Year
We received this award for our work to put together the Children at the Table campaign for 5 of the UK’s major children’s charities, Action for Children, Banardo’s, National Children’s Bureau, The Children’s Society, and NSPCC.
We led the creative branding and digital strategy, including ideating the campaign name and concept, coordinating a high-impact hero video and development of a dedicated microsite. Using this to amplify the collective voice of the charities involved, driving a public petition that secured over 20,000 signatures.
Beyond digital engagement, we chaired the secretariat bringing together the five organisations to drive public affairs progress through strategic advice and delivery support and ensured integration by coordinating subgroups across the many different functions across the five charities involved.
Read more about our work on the Children’s Charities Coalition.
“Excellent results on a relatively modest budget which is impressive and challenging to achieve.”
Judge Comment
Principle Consulting (trading name) is the same company as Principle Affairs Ltd, company number 05467588 (full details available on Companies House).
Privacy Policy
