In a world in need of more and more social change, charities are looking to grow, recruit, mobilise, and nurture their supporter base with a clear campaigning strategy. Once upon a time knocking door-to-door and hitting busy city centres to get petition signatures was the norm, the pandemic acted as a ‘crisitunity’, causing a noisy backdrop as every social issue was now up for discussion in a digital medium. Charities are vying for attention like never before – and attention is becoming a finite resource.
In order to capture a supporter base who become true advocates, digital campaigning must be part of your organisation’s strategy for change. When applied well with creative and inspirational storytelling, deployed multi-channel using various digital tools, you can truly inspire people to action and reach your goal with more ease, and that’s where we come in.
What does digital campaigning allow us to do?
We offer support with digital and offline supporter actions that range from building a compelling narrative and story to simply refining pre-written messages for your supporters to send and collect consents to add supporters to your mailing list. After we define the best campaigning strategy for your organisation, we can help with identification of the right platform for you to use and provide critical support in building your supporter user-journey.
Because your key messages always need to resonate with key audiences, once we identify those, our suggested solutions are the ones best suited to building a digital presence and community that is rooted in trust – genuinely moving people to action, building brand awareness and reach, and successfully raising your profile.
From narrative development to monthly analysis, tracking, and reporting.
Pitch ideas for a creative campaign concept for your organisation supplemented with a user-journey for your in-house team to pull together
Sometimes you just need a focussed and concerted effort for your social media whilst running a campaign we can build content, schedule it and manage that for you.
Sometimes your Chief Exec will be a key person for your campaigning efforts and having them active on social media will ensure media are more likely to say ‘yes’ and are also proactively approaching you. We work with CEOs holistically ensuring that their social media is a true reflection of them, their work, and position them as thought-leaders.
We know it can get difficult to see things afresh when you’ve been campaigning for a while, this allows you to benefit from the expertise and variation of thought in our agency – sparking a new sense of direction with full "know-how".
Help to identify a path for your supporters to take online that’s best suited for that supporter in reaching the key target/s.
Supporter: who are the people that need to take action?
Target: Who or what is the target that will help get us to the desired change?
Need to make that report look slightly more fun to read? We can help! Need a digital toolkit, to have your supporters show they’re advocates? We can help with that too!
Principle have quickly become an essential part of our team once more, improving our engagement with MPs and other stakeholders, and raising our profile amongst policy makers. We find their perspectives and insight from across the charity sector a fantastic resource, whilst their ability to adapt to our organisation’s ways of working, their can-do attitude, and clear dedication to our cause are all greatly appreciated.
Laura Lehman, Head of Marketing and communications
Principle Consulting made sure that our voice was heard when it mattered most. As an organisation whose people and services felt the worst ravages of the pandemic, we needed a consultancy we could trust to help us lobby behind the scenes and raise our voices in public – and Principle have done just that.
Emily Bird, Head of Communications, MHA
Principle provided strategic public affairs insight and campaigns advice, including ensuring our campaign objectives reached senior decision makers and the wider public. They've been brilliant on the creative side, supporting us to develop a highly engaging campaign video and microsite.
Children's Charities Coalition
It has been an absolute pleasure working with Principle. Our Consultant hit the ground running and was an integral part of the team.
John James, Chief Executive
As a result of receiving ongoing support from Principle, we've had huge successes in our advocacy work. In the past year our parliamentary profile has increased a vast amount, Principle helped us to secure a meeting with the immigration minister as well as put our agenda in front of the Home Affairs Select Committee.
We Belong
Achieving cut through during the pandemic has been challenging, but thanks to the expertise and support of Principle Consulting, the work we did to highlight the impact of COVID-19 on our community gave us the platform we needed to raise the profile of rare autoimmune conditions with key decision makers and the opportunity to help shape solutions.
CO-CHAIR, RARE AUTOIMMUNE RHEUMATIC DISEASE ALLIANCE (RAIRDA)
Principle Consulting have made a real impact with our work to see improvements in migraine care
Rob Music, chief executive of The Migraine Trust
I consider the call to bring Principle on board in March last year as one of my very best decisions as a leader.
James Radford, Director of Strategy & Communications, St John Ambulance, July 2021
Principle Consulting have bought extensive research and public affairs expertise to the Patient Information Forum’s work on integrating the provision of health information into the delivery of care. From day one, the consultants have felt like members of our team, getting up to speed with the topic area quickly, and driving the project forwards. We really appreciate their committed, proactive and flexible approach.
Joint Head of Operations, Patient Information Forum
Principle Consulting (trading name) is the same company as Principle Affairs Ltd, company number 05467588 (full details available on Companies House).
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